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Sabarinathan

Head of Paid Media

About
Sabarinathan

Sabari, a co-founder and Head of Paid Media at Tripledart, leads a team of performance marketers dedicated to helping startups and scaleups achieve their T2D3 goals. With experience working with over 70 B2B SaaS companies, Sabari has driven impressive results, such as a 4X increase in ARR through paid acquisition for Growth Nirvana, a 164% increase in deal pipeline using paid search for Apty, and a 48% reduction in CPL using custom strategies for Emitrr.

Sabari's approach involves auditing and analyzing marketing programs and the competitive landscape to determine the most optimal path to success. He sets tangible 30-60-90 day targets, ensuring consistent operations and fast execution. By creating long-term playbooks and roadmaps, Sabari helps businesses double down on the right investments with greater predictability. His proactive communication style includes regular reporting and access to dashboards that demonstrate the program's performance.

At Tripledart, Sabari ensures that your goals become their KPIs, driving success through strategic and data-driven paid media efforts.

Expertise

  • B2B SaaS Paid Media Advertising
  • Paid Search Strategy
  • Paid Social Media Advertising
  • Performance Marketing

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Glenn Gabriel Bona

Associate Director, Organic Growth & Community at TripleDart

Shiyam Sunder

Co- Founder | Tripledart

Smrithi Ganesh

Content Engineer

Abishek Balaji

Content Marketing Manager

Sudharshan Narasimhan

Director, US Ops

Shriman Visahan

Founder's Office - Special Projects

Jayakumar Muthusamy

Head of Marketing & Analytics

Sabarinathan

Head of Paid Media

Manoj Palanikumar

Head of SEO & Content

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